As accounting crises go, it’s hardly the Enron scandal that brought down Arthur Andersen, but PricewaterhouseCoopers’ big “oops” moment at the Oscars could imperil its standing with the Academy of Motion Picture Arts and Sciences, branding experts say.

“This, fundamentally, isn’t that difficult a task. You just had to get the right name in the right envelope and hand it to the right person,” said Tim Calkins, a clinical professor of marketing at Northwestern University’s Kellogg School of Management.

 The Academy released a statement Monday night apologizing for the gaffe that saw Warren Beatty and Faye Dunaway incorrectly award “La La Land” the Best Picture award — instead of “Moonlight.”

The Academy said it had been investigating the mistake and would “determine what actions are appropriate going forward.”