The Fall of Facebook – and What’s Next

FROM

Huffpost TED Weekends

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Today, we live in a world where our identities are defined by a collection of our posts, comments, and photos. Advertisers and marketers analyze this content to make predictions about us, gleaning hidden details from the hints we leave behind. In fact, Facebook opened labs this past year to surface more information from our data. However, most of us would argue that our online identities are not who we really are. Rather, it’s the mask we have to wear in today’s social Internet.

My team in Berkeley wondered how many people knew they live a double life on online networks. The idea though was not so simple so we wondered if we could produce an engaging visualization that demonstrated the concept. For the last few years, my team had been building tools to predict the impacts of political decisions so we had a knack for making interesting web visuals.

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